Why do some ideas gain traction easily while others sink into oblivion? Preposterous urban legends, hoaxes, and conspiracy theories linger on in the collective memory despite the lack of any evidence to support their veracity, while many valuable, truthful ideas are lost to the public
Virality: coveted, elusive, fleeting. The ultimate goal for all social media marketers, attained by a chosen few, and seldomly according to plan. We all create content with the hope that at least some of it will stick in the collective cyber-memory for longer than a
“Know your audience” is a tag line for all social media marketers. Brands often rely on various analytical tools to answer questions about their social media demographics, to predict their followers’ preferences and behaviour and create content that would best resonate with them. Going back