They say 30% of the time spent online is on social media. This number is growing daily with the ever-evolving digital environment and new platforms. However, the shift to all-embracing social is so subtle, that many of us don’t realize how these new communication forms change our minds and brains.

The site aims to fill this gap by collecting psychological research on social media and covering different topics at the intersection of digital and human.

Psychologist by degree and social media professional by choice, the author hopes her double background would make the site a useful reference for people interested in both theory and practice.