Gender and social media

Gender and social media

Ever wondered why there are more women than men on Pinterest? Or noticed that trolls are often male? Take a look at some fascinating gender-specific behaviors on social. News vs friendships To start with the basics: while men are online to search for information, women use the platforms predominantly to connect with people. Studies also show that men open social media accounts to network and form new relationships, and women – to sustain existing ones. Content kings and queens Female Facebook users tend to share more personal issues (e.g., family…